Color-fast
The complex structure of wool ensures that color is drawn right into the very heart of the fiber where it becomes locked in at a molecular level. Because the color is locked into your New Zealand wool carpet, it can’t be rubbed off by walking, furniture movement and other scuffing activities and will retain its good looks longer.
Light colors
Exceptionally white, clean wool is essential when it comes to achieving delicate, light fashion colors. New Zealand sheep graze on open pasture under conditions that produce the whitest natural wool so you have an unsurpassed choice to match even the most subtle of decor requirements.
New Zealand sheep are bred especially to create wool for the world’s finest carpets. Contaminants like black fibers are avoided, allowing light, fashionable shades that are not possible with wool from other sources.
Dye absorption
Because of its high protein content, wool naturally absorbs dyes which make their way into the wool and attach themselves to the many receptive sites it offers. This natural affinity for dye is the reason why New Zealand wool carpets come in such a myriad of fashion shades and design combinations.
New Zealand wool is particularly good at absorbing dye because its unique properties that have been bred into the sheep over time. The depth of shade and clarity of color from New Zealand wool cannot be achieved on any other fiber.